Binance NFT
Role
Design Lead
Platform
Webiste
Duration
4 months
Date
Feb 2023 - Jun 2023
The background of this project was somewhat chaotic, as centralized exchanges faced increased regulatory pressure, limiting the freedom of products. Therefore, we aimed to launch a new decentralized NFT marketplace within a short timeframe. We had to start from scratch as we intended to use a completely new brand name and identity.
Interestingly, because we had previously developed a decentralized NFT trading marketplace using an existing brand, we followed a reverse project development sequence, starting from the backend. This posed significant challenges in terms of project and product requirements.
Realizing that time was limited, especially before finalizing the brand name, I proactively collaborated with the product owner to define the style and color scheme. Simultaneously, I engaged with the frontend team to select frontend component libraries to enhance development efficiency and prevent resource wastage. It's unfortunate that despite the design team delivering all the designs on time, this project didn't go live in the end due to changes in the market and the organization.