Binance Fan Token
Role
RWD Web UI NFT Design Leading Team Ops materials User Research Visual Guideline Illustration
Platform
RWD Website
Duration
16 months
Date
Jun 2022 - Aug 2023
We provide services such as token issuance, NFT issuance, and design for these IPs, creating a new channel of interaction between fans and IPs, ultimately enhancing their brand value significantly.
As an initial team member, I contributed to the project from ground zero to its first version. I was involved in forming the design team, conducting early-stage research, and establishing visual guidelines
In the field of fan tokens, we achieved initial success. Compared to dozens of competing IP tokens, we secured over 60% of the fan token market trading volume with just four IPs. Our assistance in launching NFTs for these IPs and the innovative blind box series we introduced all achieved remarkable sell-out results upon release.