Maxhi X
Role
Design thinking Prototype Style guideline UI/UX Design
Platform
iOS / Android App / RWD Website
Duration
7 Months
Date
Jun 2019 - Dec 2019
In this product, we have two times massively changed within 8 months. At the very beginning, Machi X aimed to become a professional cryptocurrency exchange marketplace, then transform into a fans-support platform that allows creators to sell their copyright tokens, and let supporters buy these tokens for collection and some benefits (eg: have priority to buy a concert ticket or limited contents). And then we shift to an investment product, let people invest in music copyrights.
Due to the complexity of rights ownership in the music copyright industry involving various stakeholders, we needed to employ multiple strategies in our design to avoid copyright infringement.
Retrospect 1. Minimize complicated trade flow and use illustrations to explain trade terms such as limit order, and market order. 2. Based on guidelines, iterate styles for changed target users. 3. Scalable layout design to support many cryptocurrencies. 4. Copyright industrial and cryptocurrency content writing.